My customers are predominantly college students from across the state of Florida (could expand beyond college campuses). My customer base is very diverse being from different countries, states, and ethnicity's. My customer base is large as I look to serve all college students within the state of Florida. Students in my market are those who own a personal vehicle such as a automobile, motorcycle, or scooter. The demographic of my market is young, being between the ages of 18 and 25. Because of the young demographic, these customers are familiar with technology and are open to change and innovation. My customers tend to drive practical cars of not much extravagance or luxury. The majority of my customers do not have children allowing them to make decisions more freely.
I have a lot in common with the customer avatar being that I am a current college student. I drive a practical compact car like many others (Ford focus, Honda Civic, Toyota Corolla). I don't believe my commonalities with my market is a coincidence. Entrepreneurship is solving the needs to a customers problem, I was able to identify a problem I have in my life and project that to others that share the same problem.
Hi Matt,
ReplyDeleteI really enjoyed the way your blog post was setup for this assignment, you did a nice job of actually conducting research to find out exactly who your customer avatar will be. I think by being so specific in who you are targeting will allow you to be able to better brainstorm advertisement that will reach the audience effectively.
Hello Matt,
ReplyDeleteDescribing exact specifications of your prototypical customer is hard since college students come from all over the world and many different traditions. However, you are able to narrow down and better describe your customers by identifying that they have a vehicle and it is between the ages of 18-25 years old. You also mention that your customers are interested in the practicality of vehicles, and not their luxury. Great job in connecting with your typical customers and identifying specific and unique facts about them.