Reading Reflection No. 2

1) What was the general theme or argument of the book?

• The general theme of the book The Art of Social Media: Power Tips for Power Users by Guy Kawasaki is to treat social media as promotional tool to further enhance your personal value and grow your social capital through the modern medium.
  

2) How did the book, in your opinion, connect with and enhance what you are learning in ENT 3003?

•  This book did a good job at connecting to the social capital aspect of ENT 3003. The book is extremely valuable in presenting tips on how to make use of social media to better enhance your personal network while getting your name out to the world. Social media can be used as a free tool for further expanding your digital presence in a digital world.

3) If you had to design an exercise for this class, based on the book you read, what would that exercise involve?

• In designing an exercise for the class based on the book I would choose for students to create or utilize a current social media platform they already operate and present their business idea. Through presenting their business idea through their social media platform students will be able to build a digital presence in which they can further expand their network while creating an extra channel of promotion.
  

4) What was your biggest surprise or 'aha' moment when reading the book? In other words, what did you learn that differed most from your expectations?

• The biggest surprise to me was how the book expressed that social media is for everyone not just professionals who are experts in digital promotion. Social media presence can be grown and strengthened by purely being an active user who is willing to learn and adapt to the current environment. Anybody can be successful on social media in growing their social capital, no special talents or tricks are needed.